David Guralnick specializes in the use of technology to improve job performance, including simulations, other scenario-based e-learning techniques and online performance support systems. His first e-learning work was nearly twenty years ago, when he created the first learn-by-doing simulation for corporate use in 1991. Since that time, he has continued to play a variety of roles in the field, including strategist, designer, professor, keynote speaker, author, and conference founder and chair. He has won numerous awards in the e-learning industry, and his work has produced significant savings--due to improved job performance--for his clients. One initiative he designed for a large U.S. retailer has saved his client company over $220 million, according to company estimates--and still counting!

David's e-learning design philosophy is based around creating an effective, engaging learner experience, as he brings together concepts from instructional design, technology, and user experience research into each project. He has worked with companies both large and small, including Fortune 500 and multinational companies such as Target Corporation, IBM, Cemex, and General Electric, as well as a variety of non-profit organizations and universities. He holds a Ph.D. in computer science from Northwestern University, where his work synthesized concepts from the fields of computer science, instructional design, and cognitive psychology.